Beck, ALICE Technologies Partner for Design-Build Project

  • Mar 16, 2023

The Beck Group will use the ALICE platform for The Ivy project in Dallas

The architecture and construction firm, The Beck Group, has selected ALICE Technologies’ construction optioneering platform for its key project called The Ivy in Dallas. ALICE is the world’s first construction optioneering platform that helps general contractors easily create, explore, and update construction schedules that reduce risk while cutting construction costs and build time.

Beck will use the technology platform on the Ivy, a 200,000 SF office tower designed and built for Woods Capital’s Pacific Elm Properties. The Ivy will deliver ground-floor retail and nine floors of office space just north of Dallas’ fast-growing Knox District. The project will also include eight levels of above-ground parking.

The technology is an ideal use case for this project, explained Bryce Morrow, Chief Corporate Officer at Beck. “ALICE will create thousands of innovative ways to deliver The Ivy and find the best solution to build it in a way that traditional technologies cannot.”

Beck Group Selects ALICE Technologies AI for Dallas-Based Design-Build Project


Beck is known for successfully delivering large-scale, complex projects like The Ivy and the newly transformed Phipps Plaza in Atlanta. Maintaining that reputation is why Morrow says the firm is thrilled to partner with ALICE to identify a plan to quickly and efficiently bring The Ivy to market while reducing risk.

“The Beck Group’s design-build focus is well-suited for ALICE. Our platform encourages close collaboration between general contractors and owners,” said ALICE CEO RenĂ© Morkos.

“Powered by generative AI, ALICE creates thousands of schedule options for a project. It then enables GCs and owners to work shoulder to shoulder as they evaluate ways to tune the project that could make schedules even more efficient. We’re excited to contribute to the success of The Ivy, and we look forward to expanding our partnership with The Beck Group.”