Phipps Plaza Mixed-Use Redevelopment

With major shifts in shoppers’ spending patterns, Simon Property Group looked to The Beck Group to help reimagine the patron’s experience visiting Phipps Plaza Mall located in Buckhead, Georgia.

Our design and construction team explored strategies to maximize the site’s potential while providing accurate costing for a range of development options. The result: a 152-room Five-Star Nobu Hotel and Restaurant, a 13-story Class A Office Tower, and a five-story Anchor Building to house a Life Time Fitness and Food Hall. The new mixed-use destination surrounds a central outdoor event space. All sitting atop a new, more efficient four-story podium-style, parking structure. Varied and unique challenges were incurred during construction.  Overcoming many complexities of the existing site, enduring the radical changes due to the COVID-19 pandemic, and satisfying the expectations of multiple stakeholders, the team was able to bring the vision to life.